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Ads to Icons Paul Springer

Ads to Icons By Paul Springer

Ads to Icons by Paul Springer

Reviews:
$12.99
Condition - Very Good
Only 1 left
Very Good$12.99Good$22.49

Summary

Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.

Ads to Icons Summary

Ads to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer

From Ads to Icons explores the current and future direction of advertising. The book is divided into two parts. Part one comprises 50 international case studies of new and iconic advertising campaigns with profiles, analysis, a summary of essential points that can be learnt from each and suggestions for further reading. Cases include Sibirsky Bereg, YouTube, Singapore Cancer Society and Amex. Part two provides a review and analysis of the changing media landscape. Throughout, the book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create new channels through which to reach customers.

Ads to Icons Reviews

Paul Springer clearly knows his subject. It does make for fascinating reading. Paul's book contains lots of varied facts about each campaign, and gives an insight into an industry that pervades our life every day. Bucks Free Press A book that will find its place on the bookshelves across all agency departments. Advertising Lab Should be required reading. The critical conclusion of this book remains that all communication about brands can be regarded as advertising. Marketing Ireland A fascinating series of case studies of ways of using new, digital media, with examples from around the world.' 'A stimulating and sometimes proactive read. Admap, December 2007 'This is a marvellous handbook for dealing with the rapidly changing and expanding world of advertising. Highly recommended.' Choice, December 2007

About Paul Springer

Dr Paul Springer specializes in contemporary mass communication. His clients have included Microsoft, Museum of Design, Malmo, Beijing Normal University and Virginia Commonwealth University. He is head of research and co-directs the international Advertising Masters course at Buckinghamshire University, UK.

Table of Contents

Part 1 Cases 1 Rethinking mass media 2 Widening formats 3 Events-driven 4 Shaping product experiences 5 Digital persuasion 6 Online spaces Part 2 Context 7 The new media landscape 8 The new job landscape 9 Closer 10 Where advertising stops and marketing begins

Additional information

GOR006920535
9780749449360
0749449365
Ads to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer
Paul Springer
Used - Very Good
Hardback
Kogan Page Ltd
20070603
400
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Ads to Icons