Total Branding by Design: Using Design to Create Distinctive Brand Identities by Paul Southgate
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Total Branding by Design
Summary
This practical guide demonstrates how to exploit the full potential of brand design as a marketing tool. The author explains his concept of total branding, from the planning stages through to implementation and evaluation.
Total Branding by Design Summary
Additional information
GOR001061995
9780749408671
0749408677
Total Branding by Design: Using Design to Create Distinctive Brand Identities by Paul Southgate
Used - Very Good
Hardback
Kogan Page Ltd
1994-09-30
256
N/A
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