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Corporate Communication Paul A. Argenti

Corporate Communication By Paul A. Argenti

Corporate Communication by Paul A. Argenti


$17.19
Condition - Good
Out of stock

Summary

This comprehensive text includes both text and case studies. Here in its second edition, it features a new chapter on corporate philanthropy, government affairs and community relations.

Corporate Communication Summary

Corporate Communication by Paul A. Argenti

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Table of Contents

The changing environment for business; communicating strategically; an overview of the corporate communication function; managing image, identity, and reputation; managing corporate advertising; managing media relations; investor relations; a random walk down Wall Street; employee communication; managing communication in a crisis; corporate philanthropy; government affairs and community relations.

Additional information

GOR005539381
9780071156547
0071156542
Corporate Communication by Paul A. Argenti
Used - Good
Paperback
McGraw-Hill Education - Europe
1998-01-31
200
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Corporate Communication