Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business by Nick Wilde
For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as: understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.