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Major Account Sales Strategy Neil Rackham

Major Account Sales Strategy By Neil Rackham

Major Account Sales Strategy by Neil Rackham


$17.99
Condition - Like New
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Summary

Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively.

Major Account Sales Strategy Summary

Major Account Sales Strategy by Neil Rackham

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success

Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.

Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . .

  • Tailor your selling strategy to match each step in the client's decision-making process.
  • Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts.
  • Gain entry to accounts through many different windows of opportunity.
  • Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople.
  • Handle negotiations, concessions on price, and term agreements skillfully and effectively.
  • Offer the ongoing technical and maintenance support that keeps your major accounts yours.

From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.

About Neil Rackham

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

  1. How Customers Make Decisions.
  2. Account Entry Strategy: Getting to Where It Counts.
  3. How to Make Your Customers Need You: Strategies for the
  4. Recognition of Needs Phase.
  5. Influencing the Customer's Choice: Strategies for Evaluation of Options Phase.
  6. Differentiation and Vulnerability: More About Competitive Strategy.
  7. Overcoming Final Fears: Strategies for the Resolution of Concerns Phase.
  8. Sales Negotiation: How to Offer Concessions and Agree on Terms.
  9. How to Ensure Continued Success: Implementation and Account Maintenance Strategies.
  10. Anatomy of a Sales Strategy.

Additional information

GOR008673510
9780070511149
0070511144
Major Account Sales Strategy by Neil Rackham
Used - Like New
Hardback
McGraw-Hill Education - Europe
1989-01-22
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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