Name: Global Strategic Management By Mike W. Peng
SKU: 9780324590982
Price: 43.99 AUD
Availability: InStock

Global Strategic Management Summary

Global Strategic Management by Mike W. Peng

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 2e International Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGIC MANAGEMENT, helps you prepare for your exams and for your next job.

PART I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategy Around the Globe. 2. Industry Competition. 3. Resources and Capabilities. 4. Institutions, Cultures, and Ethics. Part I: Cases. 1.1: The Japanese Bookselling Industry. 1.2: AGRANA. 1.3: Mattel and the Toy Recalls. 1.4: How Chinese Toymakers Respond to Recalls. PART II: BUSINESS-LEVEL STRATEGIES. 5. Foreign Market Entries. 6. The Entrepreneurial Firm. 7. Strategic Alliances and Networks. 8. Global Competitive Dynamics. Part II: Cases. 2.1: Competition in the Chinese Automobile Industry. 2.2: Unilever's Fair & Lovely Whitening Cream. 2.3: Pearl River Piano Group's International Strategy. 2.4: Is A Diamond (Cartel) Forever? PART III: CORPORATE-LEVEL STTRATEGIES. 9. Diversifications and Acquisitions. 10. Multinational Strategies, Structures, and Learning. 11. Corporate Governance. 12. Corporate Social Responsibility. Part III: Cases. 3.1: Sunflower Company. 3.2: 3i Group and Little Sheep. 3.3: Building A Better Rate Trap. 3.4: Have You Offset Your Own Carbon Emissions?

Additional information

Sku

GOR003756786

ISBN 13

9780324590982

ISBN 10

0324590989

Title

Global Strategic Management by Mike W. Peng

Author

Mike W. Peng

Condition

Used - Very Good

Binding type

Paperback

Publisher

Cengage Learning, Inc

Year published

20081201

Number of pages

576

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Global Strategic Management Mike W. Peng

Global Strategic Management by Mike W. Peng

Summary

Global Strategic Management Summary

Global Strategic Management by Mike W. Peng

Table of Contents

Additional information

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