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Business Marketing Management By Michael D. Hutt

Business Marketing Management by Michael D. Hutt

Condition - Very Good
$36.99
Only 4 left

Summary

Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce.

Business Marketing Management Summary

Business Marketing Management: A Strategic View of Industrial and Organizational Markets by Michael D. Hutt

Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than descriptive treatment marketing, the authors tie text material directly to business marketing management decision-making. There is, in addition, a chapter on the role of e-commerce in business-to-business marketing.

Additional information

GOR002041894
9780030291791
0030291798
Business Marketing Management: A Strategic View of Industrial and Organizational Markets by Michael D. Hutt
Used - Very Good
Hardback
Cengage Learning, Inc
2000-07-17
750
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Business Marketing Management