"An entertaining and useful read." - Financial Times
teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey! Midwest Book Review
""Brand Failures" is the rare business book that's actually a fun read for nonbusiness people." - NewYork Journal of Books
" offer[s] a penetrating look into what makes the world's top brands miss the mark and crash. teeming with examples that are presented in very readable language. Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners." - CHOICE Magazine
..".there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." -Ana Mardoll, GoodReads.com"
"A fascinating and witty compendium." - Pittsburgh Post-Gazette
From Amazon reviewers:
" worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read "Brand Failures" is a good read with valuable information."-Thomas Duff
" a great read for anyone who is involved with branding, logos, and identity - particular graphic designers .I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library." -Jessica Cave"
"A fascinating and witty compendium."
- Pittsburgh Post-Gazette
From Amazon reviewers:
..".worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read...Brand Failures is a good read with valuable information." -Thomas Duff
..".a great read for anyone who is involved with branding, logos, and identity - particular graphic designers....I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library." -Jessica Cave
"An entertaining and useful read."
- Financial Times ..".teaches businesses how to recognize potential branding failures in advance. Any business collection will find this a winning survey!" - Midwest Book Review
"Brand Failures is the rare business book that's actually a fun read for nonbusiness people." - New York Journal of Books
..".offer[s] a penetrating look into what makes the world's top brands...miss the mark and crash. ...teeming with examples that are presented in very readable language. ...Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners." - CHOICE Magazine
..".there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." -Ana Mardoll, GoodReads.com
