A guide into the new market that is starting to develop on the world wide network. It takes the market scene as the starting point and reasons about what this market will look like, what companies have to do to be successful here, how organizations have to find new ways of working to take advantage of new possibilities, and how we as individuals have to act to stay in the future job market. The guide to the new transparent society tells us what it will look like, and how this potential threat can be turned into a key competitive tool for companies and for individuals.