PRAISE FOR PREVIOUS ECONOMIST EDGE TITLES: 'Branding that Means Business is brimming with insight. The business landscape has never been busier, but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowd -- Professor Adam Alter, NYU Stern School of Business
By bridging the gap between brain science and business effects, they have produced the most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands *
A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy *
I suspect I'm not alone in having given limited thought to what feedback is for, only focussing on it when the annual appraisal season comes up, or after a short training session. And few of us are comfortable with giving (or receiving) it. That's why Margaret Cheng's new book is so important. It helps us to re-think feedback, what it's for and how we should use it. She reminds us that it's about much more than those annual appraisals. It should be all about learning and developing. Giving Good Feedback provides proper guidance on how to tackle it, and how to make it a more routine - and less painful - part of our working lives -- Paul Johnson, Director of the Institute of Fiscal Studies and author * Follow The Money *
There are perhaps no words more dreaded at work than: Can I give you some feedback? Most of us hate giving it. Most of us, if we're honest, hate receiving it. Margaret Cheng's brilliant book is a mixture of well-researched perspectives, some of the most helpful models and approaches and pearls of wisdom from her own impressive career. It's as entertaining and interesting as it is practical. This will definitely be a book I keep coming back to -- Graham Allcott, author * How to be a Productivity Ninja *
