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The Business of Changing the World By Marc Benioff

The Business of Changing the World by Marc Benioff

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Summary

Shows how companies can make the world a better place. This title reveals how giving back to the community creates a win-win situation for both businesses and the public.

The Business of Changing the World Summary

The Business of Changing the World by Marc Benioff

How companies can make the world a better place while enhancing their own corporate culture

When Marc Benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. In just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. In The Business of Changing the World, Benioff, along with 19 other exceptional leaders, share their untold stories of how their companies are making a real difference' and how any other company can do the same.

Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public.

Key features

  • This is the first book of its kind that shows any company how to start a philanthropy program and how that program can help spark performance, boost morale, and heighten brand recognition
  • Readers hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation
  • About Marc Benioff

    McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

    Table of Contents

    Foreword by Charles H. Moore

    Introduction by mMarcBenioff

    A Family Tradition: Hasbro

    Why Give: Alan Hassenfeld

    Delivering on its Legacy: UPS

    RemerbRememberingasey: Mike Eskew

    How to Make Boots and Save the World: Timberland

    A Sharing of Strength:Jeff Swartz

    A Direct Approach: Dell

    The Return of Leading Responsibility: Michael Dell & Kevin Rollins

    Managing the most Important Assets: Citizens Bank

    Living by Our Credo: Larry Fish

    Giving Back in the Good Times and the Bad: Levi Strauss & Co.

    Profits Through Principles: Phil Marineau

    A Transferring of Skills: The Milken Institute

    An Investment in Human Capital: Michael Milken

    Ingredients for Success: Safeway

    Making a Difference-An Ingredient of Life: Steve Burd

    Healthy Choices: GlaxoSmithKline

    Going Beyond Commercial Transactions:Jean-Pierre Garnier

    Predicting--and Changing--the Future: Intel

    Teach to the Future: Craig Barrett

    Serving the People: Starbucks

    Guided by Principles: Jim Donald

    Connecting the Company to the Community: Cisco Systems

    Building Networks in the Community: John Morgridge

    Building Hospitality in our Communities: Carlson Companies

    Founding Fathers: Marilyn Carlson Nelson

    Leading CSR in Japan: NEC

    Empowered by the Community: Akinobu Kanasugi

    Creating Forums for Change: World Economic Forum

    Sustainable Capitalism: Klaus Schwab

    The Everyday Philanthropist: Working Assets

    Consumerism with a Conscience: Laura Scher

    Revolutionizing How We Give Back: Revolution

    A Hybrid Approach to Business and Philanthropy: Steve Case

    Witness to the World: Peter Gabriel

    A Voice for the Voiceless: Peter Gabriel

    Acknowledgements

    Additional information

    GOR001975452
    9780071481519
    0071481516
    The Business of Changing the World by Marc Benioff
    Used - Very Good
    Hardback
    McGraw-Hill Education - Europe
    2006-10-16
    304
    N/A
    Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
    This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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