Creative Management by Malcolm Goodman
This innovative textbook is carefully written to take the reader from familiar, traditional management rechniquesx, through to less familiar creative techniques. Instructor's Manual (0-13-264623-4).
Creative Management
Summary
This textbook is structured to take the student from the familiar traditional and historical management responses, through to less familiar territory of creative management responses, required during times of change and to maintain competitive advantage. Practical applications are stressed.
Creative Management Summary
Table of Contents
The Management Dilemma: a Contextual Review. The Context for Change. The Response to Change. Journey in Search of a New Management Approach. Learning a New Approach. The Individual: Discovering, Experiencing and Using Creativity. Creative Groups. Organizations and Creativity. The CMR model: Bridging the Gap. The Creative Management Approach. CMR Applications: a Management Approach for the 1990s. The Creative Management Response in Action. Future Issues. Case Studies.
Additional information
GOR003901443
9780133120592
0133120597
Creative Management by Malcolm Goodman
Used - Very Good
Paperback
Pearson Education (US)
1995-09-20
424
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us