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Management Information Systems: Managing the Digital Firm, Global Edition Kenneth Laudon

Management Information Systems: Managing the Digital Firm, Global Edition By Kenneth Laudon

Management Information Systems: Managing the Digital Firm, Global Edition by Kenneth Laudon

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Management Information Systems: Managing the Digital Firm, Global Edition Summary

Management Information Systems: Managing the Digital Firm, Global Edition by Kenneth Laudon

Forintroductory courses in IS (information systems) and MIS (managementinformation systems).
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.

About Kenneth Laudon

KennethC. Laudon was a professor of information systems at New York University School ofBusiness. He held a BA in economics from Stanford and a PhD from ColumbiaUniversity. He authored 12 books dealing with electronic commerce, informationsystems, organizations, and society. Professor Laudon wrote more than 40articles concerning social, organizational, and management impacts ofinformation systems, privacy, ethics, and multimedia technology. ProfessorLaudon passed away on December 26, 2019, at the age of 75. He is survived byJane Laudon, his wife of 49 years and coauthor on several of his texts.

JanePrice Laudon is a management consultant in the information systems area and theauthor of seven books. Her special interests include systems analysis, datamanagement, MIS auditing, software evaluation, and teaching businessprofessionals how to design and use information systems.

Jane received her PhD from Columbia University,her MA from Harvard University, and her BA from Barnard College. She has taughtat Columbia University and the New York University Graduate School of Business.She maintains a lifelong interest in Oriental languages and civilizations. TheLaudons have two daughters, Erica and Elisabeth, to whom this book isdedicated.

Table of Contents

PART I:ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: EnterpriseApplications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge and Artificial Intelligence
12. Enhancing Decision Making
13. Building Systems
14. Managing Projects
15. Managing Global Systems

Additional information

NGR9781292403281
9781292403281
1292403284
Management Information Systems: Managing the Digital Firm, Global Edition by Kenneth Laudon
Kenneth Laudon
New
Paperback
Pearson Education Limited
2021-06-09
648
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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