Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability by Keki R. Bhote
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Beyond Customer Satisfaction to Customer Loyalty
Beyond Customer Satisfaction to Customer Loyalty
Summary
This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.
Beyond Customer Satisfaction to Customer Loyalty Summary
Additional information
GOR012132856
9780814423622
0814423620
Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability by Keki R. Bhote
Used - Well Read
Paperback
Amacom
19961209
148
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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