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The Decline of the Daily Newspaper Keith L. Herndon

The Decline of the Daily Newspaper By Keith L. Herndon

The Decline of the Daily Newspaper by Keith L. Herndon


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Summary

Describes the failure of the once powerful US newspaper industry to adapt in the online era. This book provides insight into how the decisions made in the early years of the online era have influenced the industry's current economic condition.

The Decline of the Daily Newspaper Summary

The Decline of the Daily Newspaper: How an American Institution Lost the Online Revolution by Keith L. Herndon

This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective the book examines the issues and forces that shaped the industry, during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose. The Decline of the Daily Newspaper provides insight into how the decisions made in the early years of the online era have influenced the industry's current economic condition.

About Keith L. Herndon

Keith L. Herndon, PhD (Curtin University's Department of Internet Studies), is a strategic research consultant. His long career in media and technology includes experience as a reporter, editor, and new media executive. He also has taught research methods, ethics, management, and other media courses at Kennesaw State University and the University of Georgia.

Additional information

NLS9781433119743
9781433119743
1433119749
The Decline of the Daily Newspaper: How an American Institution Lost the Online Revolution by Keith L. Herndon
New
Paperback
Peter Lang Publishing Inc
2012-07-02
306
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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