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Google Analytics Justin Cutroni

Google Analytics By Justin Cutroni

Google Analytics by Justin Cutroni


$44.99
Condition - Very Good
Only 4 left

Summary

Knowing how users behave when they visit your website or use your web app matters a lot, as well as how they got there in the first place. Google Analytics makes it easy for you to learn precisely what's happening. This practical guide shows you how this tool works, and how you can configure it to meet the needs of your business.

Google Analytics Summary

Google Analytics by Justin Cutroni

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. * Discover exactly how the Google Analytics system works * Learn how to configure the system to measure data most relevant to your business goals * Track online marketing activities, including cost-per-click ads, email, and internal campaigns * Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets * Configure Google Analytics to track enterprise data, including multiple domains * Use advanced techniques such as custom variables and CRM integration

About Justin Cutroni

Justin Cutroni has been working in the Web Analytics industry for almost four years. During that time he has focused much of his effort on Google suite of online business tools, most notable Google Analytics. Justin helps organizations of all size understand how they can use Google Analytics to make better marketing and business decisions. Justin has worked in the technology consulting field for over ten years and has a vast aray of experience in various industries. His experience includes software engineering (design, development, deployment), process engineering, project management and relationship management. Justin holds a degree in Mechanical and Aerospace engineering from Worcester Polytechnic Institute and resides in Burlington, VT where you can find him hiking, skiing and playing with his family.

Additional information

GOR004454171
9780596158002
0596158009
Google Analytics by Justin Cutroni
Used - Very Good
Paperback
O'Reilly Media
20101005
218
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Google Analytics