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Perfect Pitch Jon Steel

Perfect Pitch By Jon Steel

Perfect Pitch by Jon Steel

Reviews:
$18.99
Condition - Very Good
6 in stock
Very Good$18.99Good$18.99New$57.49

Summary

In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.

Perfect Pitch Summary

Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel

A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Perfect Pitch Reviews

"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)

About Jon Steel

JON STEEL is an accidental advertising professional, a co-creator of the famous "got milk?(r)" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program.

Table of Contents

Introduction: An Audience with Steve Jobs. Chapter 1. Presentation Crime: Why Most Presentations Fail. Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson. Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters. Chapter 4. Making Connections: Planning the Perfect Pitch. Chapter 5. Trevor's Sledgehammer: Crating room for Thought. Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly. Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch. Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More. Chapter 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games. Acknowledgments. Bibliography. Index. About the Author.

Additional information

GOR001782635
9780471789765
0471789763
Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel
Jon Steel
Used - Very Good
Hardback
John Wiley & Sons Inc
2006-10-18
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Perfect Pitch