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How to Write a Marketing Plan John Westwood

How to Write a Marketing Plan By John Westwood

How to Write a Marketing Plan by John Westwood


$15.99
Condition - Very Good
Out of stock

Summary

Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan.

How to Write a Marketing Plan Summary

How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals by John Westwood

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

About John Westwood

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Table of Contents

    • Chapter - 01: Introduction;
    • Chapter - 02: Situation analysis - The marketing audit;
    • Chapter - 03: Objectives;
    • Chapter - 04: Strategies and action plans;
    • Chapter - 05: The distribution plan;
    • Chapter - 06: The advertising and promotions plan;
    • Chapter - 07: Costs and budgets;
    • Chapter - 08: Writing the plan;
    • Chapter - 09: Presenting the plan, follow-up and revision;
    • Chapter - 10: Mini-plans and quick plans;
    • Chapter - 11: Appendix - Marketing plan for the UK market;

Additional information

GOR010126813
9780749484835
0749484837
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals by John Westwood
Used - Very Good
Paperback
Kogan Page Ltd
20190603
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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