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How to Write a Marketing Plan John Westwood

How to Write a Marketing Plan By John Westwood

How to Write a Marketing Plan by John Westwood

Reviews:
$13.69
Condition - Very Good
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Summary

How to Write a Marketing Plan, 4th edition, is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.

How to Write a Marketing Plan Summary

How to Write a Marketing Plan by John Westwood

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

How to Write a Marketing Plan Reviews

Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan * Professional Marketing *

About John Westwood

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Table of Contents

    • Chapter - 01: Introduction;
    • Chapter - 02: Situation analysis - the marketing audit;
    • Chapter - 03: Objectives;
    • Chapter - 04: Strategies and action plans;
    • Chapter - 05: The distribution plan;
    • Chapter - 06: The advertising and promotions plan;
    • Chapter - 07: Costs and budgets;
    • Chapter - 08: Writing the plan;
    • Chapter - 09: Presenting the plan, follow-up and revision;
    • Chapter - 10: Mini plans and quick plans

Additional information

GOR006353675
9780749467128
0749467126
How to Write a Marketing Plan by John Westwood
John Westwood
Creating Success
Used - Very Good
Paperback
Kogan Page Ltd
20130303
184
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - How to Write a Marketing Plan