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How to Get Started in Export John Westwood

How to Get Started in Export By John Westwood

How to Get Started in Export by John Westwood


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Summary

How to Get Started in Export is a practical introduction to exporting that takes the reader step by step through the process of gathering information, formulating an export plan and putting it into action.

How to Get Started in Export Summary

How to Get Started in Export by John Westwood

Exporting is not just for large organizations and multi-nationals. Research shows that companies that export are more productive than non exporters, perform better financially and are more likely to stay in business. Moving into export is a big decision and is not without its risks, but with the right approach and some good advice, the results can be enormously rewarding. How to Get Started in Export explores the challenges and opportunities of taking this next vital step for your business. From choosing the best markets for your products and making the most of the wide range of services available to working with agents and distibutors and the need to comply with regulations at home and abroad, this practical guide explains all the angles to consider and how to make the best possible start.

About John Westwood

John Westwood has held positions as Market Development Director, Sales & Marketing Director and Vice President-Communications with major multinational companies since gaining valuable experience as an Export Sales Engineer and then Export Sales Manager. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East and the Far East and managed distribution operations in the USA and Canada.

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Why should companies export?;
    • Chapter - 02: How to get started;
    • Chapter - 03: Researching overseas markets;
    • Chapter - 04: Export strategies and export plans;
    • Chapter - 05: Market entry strategies;
    • Chapter - 06: Working through sales agents and distributors;
    • Chapter - 07: Sales promotion;
    • Chapter - 08: The internet as a sales channel;
    • Chapter - 09: Quoting for international business;
    • Chapter - 10: Moving your goods;
    • Chapter - 11: Managing the risks

Additional information

NLS9780749463717
9780749463717
0749463716
How to Get Started in Export by John Westwood
New
Paperback
Kogan Page Ltd
2012-06-03
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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