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Space Race Jim Taylor

Space Race By Jim Taylor

Space Race by Jim Taylor

Reviews:
$18.99
Condition - Very Good
Only 4 left
Very Good

Summary

The discipline of total communications planning, in which agencies coordinate a client's communication across all marketing channels and disciplines, is forcing the media agencies to move into the future. This title deals with the future of communications planning.

Space Race Summary

Space Race: An Inside View of the Future of Communications Planning by Jim Taylor

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

Space Race Reviews

"...the only book published by a practitioner to address the issue of who will take the lead..." (Admap, February 2007)

About Jim Taylor

Jim Taylor is one of the few true communication planners in the world. having spent the last six years doing virtually nothing else...originally, at a local level, in South Africa, where in 1998 he and Peter Vogel left Ogilvy to found Nota Bene, the Country's first media strategy agency...that has become a highly acclaimed agency specialising in communications planning. And more recently, in the UK, working for Mediaedge:cia:, Nota Bene's parent, in an international capacity. He cut his communications planning teeth on Unilever in South Africa - business that Nota Bene won in a JV with Initiative Media - but has since gone on, in Europe, to develop communications planning on clients such as Visa, Beiersdorf, and SABMiller. Within the discipline, Jim is particularly passionate about in-sore retail communication...an area that is under-researched and complex, but one that is vital to get right, and in which to build the brand and communicate the brand idea. Jim lives in Guildford, UK, with his wife Ali and Kids Tom, Joe & Amy.

Table of Contents

Foreword. Preface. Acknowledgements. List of Interviewee Quote References. PART I: WANTING TO FLY. 1. The Space Race. 2. Of Straw and Sponges. 3. Gravity. 4. Reviewing The Fleet. 5. Life Below Decks. PART II: LEARNING TO FLY. 6. A Slow Wind on the Water. 7. The Soul Meter. PART III: CUTTING THROUGH THE EARTH'S ATMOSPHERE. 8. The Dark Days of Data. 9. Antarctica. 10. The Twin Achilles' Heels. PART IV: WEIGHTLESSNESS. 11. 2020 Vision. 12. Beyond 2020: The ROI Of Snow. Last words. Profiles of Interviewees. References. Index.

Additional information

GOR003497833
9780470094518
0470094516
Space Race: An Inside View of the Future of Communications Planning by Jim Taylor
Jim Taylor
Used - Very Good
Hardback
John Wiley and Sons Ltd
2005-09-23
322
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Space Race