This guide, now in its third edition, examines all of the vital steps that need to be taken before starting a business. The reader will learn how to create, set up and operate any small business, from preparing a business plan and launching the venture, to developing marketing strategies and selling techniques. The author gives advice on writing a winning plan, approaching potential funders and how to present a case for public sector assistance. Tips are also offered on financial matters - funding the enterprise and controlling cash flow and recognizing and avoiding the mistakes that most often contribute to business failure.