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Essentials of Marketing Jim Blythe

Essentials of Marketing By Jim Blythe

Essentials of Marketing by Jim Blythe


$18.99
Condition - Very Good
Only 1 left

Summary

This text aims to give the student a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user-friendly. The book is designed to cover all the essential areas of marketing, following the conventional marketing planning model.

Essentials of Marketing Summary

Essentials of Marketing by Jim Blythe

This new text aims to give the student a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user - friendly. The book is designed to cover all the essential areas of marketing, following the conventional marketing planning model. Real life case studies have been used to enable the student to learn how marketing works in the real world and to give them a chance to see how the theory applies to real situations. The book should be ideal for students on short or one semester introductory marketing courses and it will be particularly useful to the student not specialising in marketing, but wanting an overview of this vital business discipline.

Table of Contents

*What do Marketers Do? *Marketing Environment and Strategy *Consumer and Buyer Behaviour *Segmentation and Targeting *Market Research *Product Policy *Pricing Strategies *Distribution *Marketing Communications and Promotional Tools *Marketing Planning, Implementation and Control *International Marketing *Sustainable Marketing

Additional information

GOR002120352
9780273630210
0273630210
Essentials of Marketing by Jim Blythe
Used - Very Good
Paperback
Pearson Education Limited
1998-03-13
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Essentials of Marketing