PREFACE: The Wrong Way and the Right Way to Coach Presentations. Case Study: Dizzy Gillespie. INTRODUCTION: How Speaking Style and Delivery Can Raise the Value of an IPO. Case Studies: Cisco Systems; Isilon Systems; Two Weeks of an IPO Road Show; RetailRoadshow.com CHAPTER 1: Your Actions Speak Louder than Your Words. Case Studies: Ronald Reagan; Dr. Sacks' Aphasic Patients; Nikita Khrushchev; Marcel Marceau. CHAPTER 2: The Crucial Task: Creating Audience Empathy. Case Studies: The Deer in the Headlights Revisited; Shocking British Couples; Italian Laboratory Monkeys; Robert Krulwich; Bob Dole; Gray Davis versus Arnold Schwarzenegger; Barack Obama. CHAPTER 3: The Butterflies in Your Stomach. Case Study: September Morn. CHAPTER 4: How to Prepare Your Content. Case Studies: Will Poole and Jeff Raikes, Microsoft; Patrick McGovern, IDG. CHAPTER 5: You Can Be a Power Presenter-Charisma Not Required. Case Studies: The Transformations of George W. Bush and Bill Clinton. CHAPTER 6: The Mental Method of Presenting: Make the Butterflies Fly in Formation. Case Studies: The Actors Studio; Barack Obama versus Hillary Rodham Clinton; Libby Dole; Carly Simon; Marya McCabe, Microsoft; Lawrence Steinman, MD; The Squinting Woman. CHAPTER 7: Learn to Speak with Your Body Language. Case Studies: Joe Moglia, TD Ameritrade; Marshall Klaus, MD; Sir Isaac Newton; Generals Richard Neal and H. Norman Schwarzkopf; The Kennedy-Nixon Debate. CHAPTER 8: Control Your Cadence. Case Studies: The Frenchman Who Paused; Jazz Artists Frank Sinatra, Ella Fitzgerald, Amanda Carr, and Dizzy Gillespie; General Israel Putnam; Ludwig van Beethoven; Dr. Krzysztof Izdebski and Claude Steinberg, Pacific Voice and Speech Foundation; Leonard Bernstein; Lorin Maazel; The Further Transformation of George W. Bush. CHAPTER 9: Masters of the Game. Case Studies: Sir Winston Churchill; John F. Kennedy; Reverend Martin Luther King, Jr.; Reverend Billy Graham; Ronald Reagan; Barack Obama. CHAPTER 10: What Every Speaker Can Learn from Barack Obama. Case Studies: Abraham Lincoln; John F. Kennedy; Sir Winston Churchill; Reverend Martin Luther King, Jr.; Ronald Reagan; John McCain. CHAPTER 11: Graphics Synchronization. Case Studies: Federico Fellini; Olivier Fontana, Microsoft; Bill Jasper, Dolby Laboratories; Goldman Sachs. CHAPTER 12: Graphics and Narrative. Case Studies: Leslie Culbertson, Intel; Katherine Crothall, PhD, Animas; Eric Tardif, Piper Jaffray; Abraham Lincoln. CHAPTER 13: The Power Presentations Pyramid. Case Study: The NAFTA Debate: Al Gore vs. Ross Perot. CHAPTER 14: Coda-Ending with the Beginning. Case Studies: Ronald Reagan and Joe Moglia Reprised; Cindy Burgdorf, SanDisk. ACKNOWLEDGMENTS. NOTES. INDEX.
