Tools, tactics and techniques for making effective strategic decisions in business today. Powerful new forces are reshaping the business world. Traditional boundaries between industries, disciplines and countries are blurring, and the role of the manager in making effective strategic decisions and building competitive advantage is increasingly complex and demanding. This book shows the busy manager how to create and sustain a dynamic, profitable business. It provides decision-making techniques to support effective entrepreneurial decisions. It evaluates the tools, tactics and techniques for making profit-boosting decisions. It outlines solutions to executive problems and to keeping up with the pace of change. Moreover, it contains insights into effective strategic decisions - what worked and why; what failed and why.