A Practical Guide to CRM Janice Reynolds

Name: A Practical Guide to CRM By Janice Reynolds
SKU: 9781578201020
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A Practical Guide to CRM by Janice Reynolds

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Summary

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention

A Practical Guide to CRM Summary

A Practical Guide to CRM: Building More Profitable Customer Relationships by Janice Reynolds

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need

About Janice Reynolds

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

Additional information

Sku

NPB9781578201020

ISBN 13

9781578201020

ISBN 10

1578201020

Title

A Practical Guide to CRM: Building More Profitable Customer Relationships by Janice Reynolds

Author

Janice Reynolds

Condition

New

Binding type

Paperback

Publisher

Taylor & Francis Ltd

Year published

20020205

Number of pages

304

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

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