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Brand New Jane Pavitt

Brand New By Jane Pavitt

Brand New by Jane Pavitt

Condition - Very Good
Only 4 left


This work looks at how branding - from fashion labels and supermarket packaging to shopping malls and websites - affects our behaviour as consumers in an increasingly global marketplace.

Brand New Summary

Brand New by Jane Pavitt

Originally published to coincide with a major V&A exhibition, Brand New takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st century. Ranging across fashion, design and media, Brand New sets out some provocative debates about brands, design and consuming habits. Five key sections look at: the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer. 20 short features complement the main text, presenting snapshots of retail, branding and consumer behaviour from around the world. Critics, historians, anthropologists, sociologists, designers as well as voices from the business world offer a range of opinions on topics as diverse as shopping in China, fakes and counterfeiting, and the branding of personality. It is aimed at students and observers of modern culture and should appeal to anyone who shops as well as those with an interest in advertising, product design and fashion.

About Jane Pavitt

Jane Pavitt is University of Brighton/V&A Senior Research Fellow and Curator of the exhibition Brand.New at the V&A in October 2000.

Table of Contents

In Goods We Trust; Signature Value; A Brand New Britain?; Branding; Distinctive Authenticity; Brand Associations through Advertising; Diesel; For Successful Branding; Wolf Brands in Sheep's Clothing; Ties That Bind - Brands, Consumers and Businesses; Why Do We Buy Counterfeits?; Consumer Proactivity; Japanese High-School Girl Brand; At Home with the Joneses; All The World's A Store - The Spaces of Shopping; Packaging Petroleum; From Object to Experience; Great Mall of the People; Supermarket Futures Branding the Individual; Moving Things; Thinking with Things; Hello Kitty; Brand Not-so-New; The Point of Purchase.

Additional information

Brand New by Jane Pavitt
Used - Very Good
V & A Publishing
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Brand New