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The Insiders' Guide to Independent Publishing Independent Publishers Guild

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The Insiders' Guide to Independent Publishing By Independent Publishers Guild

The Insiders' Guide to Independent Publishing by Independent Publishers Guild

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Summary

Are you thinking of starting up a new publishing business? Or are you looking to improve the performance of your existing company? Learn the experts' secrets of success in The Insiders' Guide to Independent Publishing. Compiled by members of the Independent Publishers Guild, who share hundreds of years of experience.

The Insiders' Guide to Independent Publishing Summary

The Insiders' Guide to Independent Publishing by Independent Publishers Guild

Are you thinking of starting up a new publishing business? Or are you looking to improve the performance of your existing company? Learn the experts' secrets of success in The Insiders' Guide to Independent Publishing. Compiled by members of the Independent Publishers Guild, who share hundreds of years of experience in all areas of the industry, this is an invaluable handbook for professional, profitable and enjoyable publishing. It covers all the key stages and functions of publishing including: * How to find, edit and publish great books * Designing, printing and distributing for best results * Secrets of successful sales, marketing and publicity campaigns * Advice for profitable e-publishing and the digital pitfalls to avoid * Hundreds of links to useful organisations and a glossary of terms Packed with practical advice from some of publishing's most successful professionals, The Insiders' Guide is essential reading for newcomers, veterans or anyone willing to succeed in the books business.

The Insiders' Guide to Independent Publishing Reviews

This book builds on the IPG's tradition of friendly support and advice and is full of excellent information for both new and existing publishers. Elaine Boyes - BCS the Chartered Institute for IT This is a must-have reference book for anyone with a serious interest in making publishing their business. A first class walk through of publishing, with advice from experts at the top end of the industry. Sarah Silvester, Biozone Learning Media (UK) I found this very useful, an essential tool for anyone relatively new to publishing and a good reminder for those who already know the ropes. Perhaps it could be a bit more specific in some areas but nonetheless extremely useful. Arthur Cunynghame, Loose Chippings Books

About Independent Publishers Guild

Will Atkinson, Sales and Marketing Director, Faber & Faber and IPG board member Richard Balkwill, Managing director, Copytrain and IPG board member Sophie Brewer, Freelance rights consultant for Short Books, among others Valerie Duff, Rights Director and associate publisher, Atlantic Books Kathryn Earle Managing director, Berg Publishers and IPG Patron Joanna Ellis, Marketing director, Faber & Faber Kate Griffin, former sales and marketing director, Profile Books Chris Hamilton-Emery, Director, Salt Publishing Priscilla Hannaford, Publisher, Brilliant Publications and IPG Board member Peter Kilborn, Executive Director, Book Industry Communications Sonny Leong, Former managing director and chairman, Cavendish Publishing and IPG Honorary President and Patron Edward Milford, Executive chairman, Earthscan John Skelton, Director, Acumen Publishing, Flame Tree Publishing and Salt Publishing; board member Manchester University Press and The Policy Press; former managing director, Open University Press; IPG Patron Jim Smith, Managing director, Bloomsbury Professional and IPG Board member Lorna Summers, Managing director, Turpin Distribution John Walsh, Managing director, BEBC Distribution Brian Willan, IPG Patron Martin Woodhead, Managing director, Woodhead Publishing and IPG board member Timothy Wright, Managing director, Edinburgh University Press and IPG board member Tom Holman, Editor

Table of Contents

Chapters 1.Getting Started: Researching, funding and launching an independent publishing company, plus the places to get help and the pitfalls to avoid 2.Editorial: Authors, submissions, contracts, editing and outsourcing - advice on publishing great books and building profitable lists 3.Print and Production: From designing a book to getting it printed via typesetting and proofreading 4.Sales: Chains, independents, wholesalers, libraries, internet retailers and more - the lowdown on sales strategies, terms, negotiations and pricing plus tips on getting others to sell for you at home and abroad 5.Marketing: Planning and executing successful marketing - with retailers, libraries and customers - and on the web 6.Publicity: How to deal with the media, write press releases, secure reviews, get on TV and radio, run events and win prizes 7.Distribution: Finding the right distributor for your books and advice about making the relationship work 8.Bibliographic and IT: How to produce and supply top-drawer data about your books, plus a guide to using ONIX and industry platforms to master e-commerce 9.Rights and Copyright: Overseas, co-editions, serial, electronic and more - tips on making the most of your rights, striking great deals and surviving book fairs plus all things copyright 10.E-publishing: A guide through the e-book maze - getting your content ready for new platforms, selling it yourself and through aggregators, and working with Google 11.Staff: Finding, hiring, paying, training and keeping great staff, plus advice about diversity, employment law and outsourcing 12.Financial: Funding, forecasting, budgeting, costing, book-keeping, accounting, tax and cash flow - advice on running a professional business 13.Publishing and the Environment: The steps every publisher can take to make books a greener business 14.Selling Up: Hints for getting the best value for your business, identifying buyers, working with brokers, securing and completing a deal and other exit options

Additional information

GOR004065524
9780956687807
0956687806
The Insiders' Guide to Independent Publishing by Independent Publishers Guild
Independent Publishers Guild
Used - Very Good
Paperback
Independent Publishers Guild
20101006
296
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Insiders' Guide to Independent Publishing