Successful Charity Marketing: Meeting Need by Ian Bruce
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Successful Charity Marketing
Successful Charity Marketing
Summary
Focusing on charity positioning and brand loyalty, which many see as the way forward, this work takes commercial marketing tools and applies them to voluntary organization activities such as service provision, fund raising and pressure group work.
Successful Charity Marketing Summary
Table of Contents
What is charity marketing?; classical commercial marketing; fundamentals of charity marketing approach; the charity marketing mix; how to introduce a marketing approach and a merketing reality; physical goods - welfare goods, publications and profit-goods; services to beneficiaries; pressure group activity; fund-raising; whole charity marketing - identity and positioning; marketing - the way the way forward .
Additional information
GOR001317419
9781860720383
1860720382
Successful Charity Marketing: Meeting Need by Ian Bruce
Used - Very Good
Paperback
CGI Publishing Limited
19980430
300
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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