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Managing International Students HUMFREY

Managing International Students By HUMFREY

Managing International Students by HUMFREY


$19.49
Condition - Very Good
Only 2 left

Summary

Includes themes such as: education for world citizenship; marketing concepts and their intercultural appropriateness; and more. This title focuses on changes in legislation and attitude towards these students amongst developed nations. It is suitable for those concerned with international students or with the concept of international education.

Managing International Students Summary

Managing International Students by HUMFREY

The themes of Managing International Students include: education for world citizenship; marketing concepts and their intercultural appropriateness; the tensions of enterprise and public accountability; and the balance between income generation and quality assurance. Christine Humfrey places the movement of international students in a historic context and pays particular attention to changes in legislation and attitude towards these students amongst many developed nations in the last twenty years. She reviews the responses of the institutions to those changes, and debates in detail approaches to strategic planning, implementation through agreed tactics, market identification, penetration and consolidation and student care. The book emphasizes the need for a welcoming and well-informed host environment and suitable specialist services. It also looks to the likely shape of international education in the new millennium.

Managing International Students is full of 'hands on' advice and practical examples drawn from personal experience. It is a comprehensive and accessible guide for everyone concerned with international students or interested in the concept of international education.

About HUMFREY

Dr Christine Humfrey is Director of the International Office at the University of Nottingham.

Table of Contents

Acknowledgements
Preface
The way we were
a history of the international student
Marketing the product
creating a strategic plan for the institution
Selling the product
deciding on and implementing institutional tactics
Repeat orders
looking after students
Market consolidation
making the most of internal and external resources
The way ahead
Bibliography
Useful contacts
Index.

Additional information

GOR006426197
9780335203079
0335203078
Managing International Students by HUMFREY
Used - Very Good
Paperback
Open University Press
19991016
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Managing International Students