Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends.
Contemporary and up to date, written by an author who both works in the industry and teaches the subject.
Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.

About Helen Katz (Publicis Groupe, USA)

Helen Katz is Executive Vice President, Research, at Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, and the University of Illinois.

1. Media in the Big Picture 2. Media Objectives and Strategies 3. From Consumers to Audiences 4. Media Terms and Calculations 5. Planning and Buying for Television 6. Planning and Buying for Audio, Print and Out-of-Home 7. Planning and Buying for Digital 8. Planning and Buying Beyond 9. Putting the Plan Together 10. Evaluating and Measuring Plans and Buys

Additional information

Sku

CIN0367775565VG

ISBN 13

9780367775568

ISBN 10

0367775565

Title

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen Katz (Publicis Groupe, USA)

Author

Helen Katz (Publicis Groupe, USA)

Series

Routledge Communication Series

Condition

Used - Very Good

Binding type

Paperback

Publisher

Taylor & Francis Ltd

Year published

20220707

Number of pages

228

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

The Media Handbook Helen Katz (Publicis Groupe, USA)

The Media Handbook by Helen Katz (Publicis Groupe, USA)

Summary

The Media Handbook Summary

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen Katz (Publicis Groupe, USA)

About Helen Katz (Publicis Groupe, USA)

Table of Contents

Additional information

Customer Reviews - The Media Handbook