Because Internet...illustrates how many of us feel about English in the online age... It is hard not to be moved by her McCulloch is an engaging writer who clearly adores her subject * Sunday Times *
Covers the backstory of how tildes became the punctuation mark for ~whimsy and sarcasm~...and when we started repeating certainnnnn lettersssssssss for emphasis * Buzzfeed *
A fascinating analysis * Observer *
McCulloch offers a compelling snapshot of a world in flux, from which readers will learn a lot about language, the internet and themselves * Financial Times *
In prose at once scholarly and user-friendly, McCulloch unpacks the evolution of language in the digital age, providing a comprehensive survey of everything from the secret language of emojis to the appeal of animal memes. * Esquire *
McCulloch is such a disarming writer - lucid, friendly, unequivocally excited about her subject * New York Times *
Rather than obsessing about what the internet is doing to language, [Because Internet] largely focuses on what can be learned about language from the internet. . . . McCulloch's book is about the birth of a new medium. * Economist *
McCulloch's book is a good start in guiding readers to consider the wild language of the internet as a thing of wonder-a valuable feature, not a bug. * Wall Street Journal *
An effervescent study of how the digital world is transfiguring English * The New Yorker *
A compelling narrative rich with examples from her own online activities, a healthy dose of humor, and plenty of cat memes... the breadth of topics covered-from conversation analysis to meme culture to the development of texting as we now know it-makes this book useful, engaging, and enjoyable. * Science *
