Design and Marketing Of New Products: United States Edition by Glen L. Urban
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Design and Marketing Of New Products
Design and Marketing Of New Products
Summary
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.
Design and Marketing Of New Products Summary
Table of Contents
1. Introduction to New Product Development.
2. New Product Strategies.
3. Proactive New Product Development Process.
4. Market Definition and Entry Strategy.
5. Idea Generation.
6. An Overview of the Design Process.
7. Customer Measurement - A Review.
8. Perceptual Mapping: Identification of Strategic Benefits.
9. Customer Needs and Perceptual Mapping: Methods and Procedures.
10. Strategic Product Positioning and Customer Preferences.
11. Benefit Segmentation and Product Positioning.
12. Estimating Sales Potential: What-If Analyses.
13. Designing for Quality.
14. Integrated Design: Case Examples.
15. Advertising and Product Testing.
16. Pretest Market Forecasting.
17. Test Marketing.
18. Launching the Product.
19. Managing through Life Cycle.
20. Organizing for Innovation.
21. Customizing the New-Product Development Process.
22. New-Product Development Revisited.
Additional information
GOR013462489
9780132015677
0132015676
Design and Marketing Of New Products: United States Edition by Glen L. Urban
Used - Like New
Hardback
Pearson Education (US)
19930601
736
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins