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Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation Gerry Johnson

Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation By Gerry Johnson

Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation by Gerry Johnson


$36.99
Condition - Very Good
Only 4 left

Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation Summary

Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation by Gerry Johnson

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.

Table of Contents

1 Introducing Strategy

Part I - THE STRATEGIC POSITION

Introduction to Part I

2 The environment

3 Strategic Capabilities

4 Strategic Purpose

5 Culture and Strategy

Commentary on Part I The Strategic Position

Part II - STRATEGIC CHOICES

Introduction to Part II

6 Business Strategy

7 Corporate strategy and diversification

8 International strategy

9 Innovation and entrepreneurship

10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

Part III - STRATEGY IN ACTION

Introduction to Part III

11 Evaluation strategies

12 Strategy development processes

13 Organising for success

14 Leadership and strategic change

15 The practice of strategy

Commentary on Part III Strategy in Action

Additional information

GOR004877907
9780273737001
0273737007
Exploring Strategy text only plus MyStrategyLab and The Strategy Experience simulation by Gerry Johnson
Used - Very Good
Hardback
Pearson Education Limited
2010-12-15
562
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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