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Exploring Strategy (Text and Cases), plus MyStrategyLab with Pearson eText Gerry Johnson

Exploring Strategy (Text and Cases), plus MyStrategyLab with Pearson eText By Gerry Johnson

Exploring Strategy (Text and Cases), plus MyStrategyLab with Pearson eText by Gerry Johnson


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Exploring Strategy (Text and Cases), plus MyStrategyLab with Pearson eText Summary

Exploring Strategy (Text and Cases), plus MyStrategyLab with Pearson eText by Gerry Johnson

This package contains Johnson & Scholes, Exploring Strategy, Text and Cases 10e and access to MyStrategyLab. Important information for students: You need both an access code and a course ID to access MyStrategyLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: Understand clearly the key concepts and tools of strategic management Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC MyStrategyLab is an easy-to-use learning management system that enables instructors to assess student progress and adapt course material to meet the specific needs of the class. MyStrategyLab engages students and gives them the tools they need to enhance their performance in your course. Key features include: Video case studies - see real business figures explain how they put strategy into action in their everyday work Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts Interactive eText - take the text with you wherever you are For students Self-Assessment. MyStrategyLab offers robust self-assessment tests to determine each student's mastery of key content areas. Customised Feedback. MyStrategyLab analyses each student's progress, and reports these results to the instructor via a gradebook. For educators Powerful Homework and Test Manager - Create, import, and manage online homework assignments, quizzes, and tests that are automatically graded, allowing you to spend less time grading and more time teaching. Comprehensive Gradebook Tracking - The online gradebook automatically tracks your students' results on tests, homework, and tutorials and gives you control over managing results and calculating grades. This package includes MyStrategyLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyStrategyLab.com.

Table of Contents

Chapter 1 Introducing strategy Part I THE STRATEGIC POSITION Chapter 2 The environment Chapter 3 Strategic capabilities Chapter 4 Strategic purpose Chapter 5 Culture and strategy Part II STRATEGIC CHOICES Chapter 6 Business strategy Chapter 7 Corporate strategy and diversification Chapter 8 International strategy Chapter 9 Innovation and entrepreneurship Chapter 10 Mergers, acquisitions and alliances Part III STRATEGY IN ACTION Chapter 11 Evaluating strategies Chapter 12 Strategy development processes Chapter 13 Organising for success Chapter 14 Leading strategic change Chapter 15 The practice of strategy CASE STUDIES

Additional information

GOR009156858
9781292007007
1292007001
Exploring Strategy (Text and Cases), plus MyStrategyLab with Pearson eText by Gerry Johnson
Used - Good
Hardback
Pearson Education Limited
20140110
816
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Exploring Strategy (Text and Cases), plus MyStrategyLab with Pearson eText