Cart
Free Shipping on all orders in Australia
Over 7 million books in stock
Proud to be B-Corp
Strategic Management By Fred R. David

Strategic Management by Fred R. David

Condition - Very Good
$36.99
Only 2 left

Strategic Management Summary

Strategic Management: Concepts and Cases: International Edition by Fred R. David

For undergraduate courses in Strategic Management, Strategy, and Business Policy.

The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.

Table of Contents

(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)

I. OVERVIEW OF STRATEGIC MANAGEMENT.

1. The Nature of Strategic Management.

Cohesion Case: Krispy Kreme Donuts-2004.

II. STRATEGY FORMULATION.

2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.

III. STRATEGY IMPLEMENTATION.

7. Implementing Strategies: Management and Operations Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues.

IV. STRATEGY EVALUATION.

9. Strategy Review, Evaluation, and Control.

V. STRATEGIC MANAGEMENT CASE ANALYSIS.

How to Prepare and Present a Case Analysis.
A Sample Case Analysis for Krispy Kreme Donuts (KKD).
Name Index.
Subject Index.
Company index.

CASES.

SERVICE COMPANY CASES.

Telecommunications.

1. Verizon Communications-2004, Melissa Birch.

2. Nextel Communications-2004, Brian Barbour.

Airlines.

3. Southwest Airlines Co.-2004, Amit Shah and Charles R. Sterrett.

4. AMR Inc.-2004, Andrew Graff.

Internet Companies.

5. E-Trade Financial, Corp.-2004, William Doulaveris.

6. e-Bay Inc.-2004, Marcelo De Mattos.

7. Amazon.com, Inc.-2004, Carina San-Marina.

Retailers.

8. The Kroger Company-2003, Alen Badal. 9. Limited Brands--2004 M. Jill Austin.

10. Wal-Mart Stores, Inc.-2004, Amit Shah, Evan Offstein, and Tyra Phipps.

11. Target Corporation-2003, Henry Beam.

Entertainment.

12. Mandalay Resort Group-2004, John K. Ross, III, Mike Keeffe, and Bill Middlebrook.

13. Royal Caribbean Cruises Ltd.--2004, Robert L. Stevenson.

Small For-Profit Businesses.

14. The Quarry, Inc., Indoor Climbing Center-2004, Harold Koch.

15. First Reliance Bank-2004, Benjamin R. Lanier Jr.

16. Bridal Gallery-2003, Carol Cumber, Bianca Ornelas, and Paul Reed.

17. Champions-Hydro Lawn, Inc.-2003, Joe Kavannaugh, Marilyn Butler, Misty Poissoit, and Leslie Toombs.

Nonprofit Organizations.

18. Audubon Nature Institute-2004, Caroline Fisher.

19. Central United Methodist Church--2004, Robert T. Barrett. 20. The United States Postal Service-2004, Lori Lyerly.

21. American Red Cross-2004, Stephanie Schaller.

22. The Classic Car Club of America-2004, Mattew C. Sonfield.

23. Utah Valley State College -2004, Lowell Glenn, David Johnson, and Bradley A. Winn.

MANUFACTURING COMPANY CASES.

Transportation.

24. Harley-Davidson, Inc.-2004, Richard A. Cox.

25. Winnebago Industries, Inc.-2004, Eugene M. Bland and John G. Marcis.

Cosmetics.

26. Avon Products, Inc.-2004, James Camerius.

27. Revlon, Inc.-2004, Jill Austin.

Food and Beverage.

28. Pilgrim's Pride Corporation-2004, James Harbin.

29. Anheuser Busch-2004, Michelle Ghoens.

Aerospace.

30. Boeing-2004, Carolyn R. Stokes.

31. Lockheed Martin Corporation-2004, Jim Meshaw.

Computers.

32. Apple Computer-2004, Suzanne Harrington.

33. Gateway Computer-2004, Ben Zhang.

Medical.

34. Stryker Corporation-2004, Henry Beam.

35. Biomet, Inc.-2004, Satish Deshpande.

Sporting Goods.

36. Nike, Inc.-2004, Jill Austin.

37. Reebok International, Ltd.-2004, Todd Butler.

39. Calloway Golf -2004, Mark Bube.

Tobacco.

40. UST, Inc.-2004, Marilyn M. Helms.

41. RJR Tobacco Co.-2004, George Weaver.

Additional information

GOR002335606
9780131276758
0131276751
Strategic Management: Concepts and Cases: International Edition by Fred R. David
Used - Very Good
Paperback
Pearson Education (US)
2004-08-26
824
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Strategic Management