For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter - globalization, the natural environment, and e-commerce. Numerous Experiential Exercises - and the most up-to-date compilation of real-world company cases ever assembled in a business policy text - provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in todays dynamic business environment. *Practitioner- and applications-orientation. Presents strategic management concepts that prepare students to formulate, implement, and evaluate strategies in all kinds of profit and nonprofit organizations. *Skills-oriented approach - Experiential Exercises. Focus on building students skills in developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies. *NEW! A new Cohesion Case (America Online - 2000): Appears exclusively for the first time in this text. The case is introduced after Ch. 1 and is revisited at the end of each chapter. CHAPTER COVERAGE *NEW! Systematic Analytic Approach (Ch. 6) covers TOWS, BLG, IE, GRAND, SPACE, and QSPM. *NEW! Extensive integration of global issues and concerns: Now in every chapter - rather than isolated in a single chapter. - Shows students more pointedly how global issues and idiosyncrasies relate to specific key concepts as they are studied in depth in each chapter. *NEW! Expanded strategic management model: A simple, integrative strategic-management model appears in all chapters and on the inside front cover of the text. The model now includes vision as an important concept. *NEW! Increased coverage of strategy implementation issues. CHAPTER THEMES *NEW! E-Commerce: Shows how e-commerce is now deeply integrated throughout the business world today. *Global Perspective: Illustrates that nearly all strategic decisions today are affected by global issues and concerns. . *Natural Environment : Coverage is unique to this text. Describes the strategic efforts of both companies and countries to preserve the natural environment.