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How to Write Effective Business English Fiona Talbot

How to Write Effective Business English By Fiona Talbot

How to Write Effective Business English by Fiona Talbot


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Summary

Express yourself clearly, confidently and professionally with this practical guide to written business English and global business English, for native and non-native speakers alike.

How to Write Effective Business English Summary

How to Write Effective Business English: Your Guide to Excellent Professional Communication by Fiona Talbot

Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language. With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across. Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace. Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oreal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.

How to Write Effective Business English Reviews

The book helpfully emphasises that effective writing today isn't just about clarity and conciseness, essential as these are. Today's digital-savvy workforce (and customer base) both expect a great reader experience too. The wide-reaching tips are invaluable, as the author says, 'from entry level to CEO'! * Fabian Schneider, Managing Director, W.Ulrich GmbH, Germany *
We today are living in 'the attention economy', whether it be with your own teammates in companies, whether it be with your customers, your consumers or even your family. Having the ability to write with clarity in a compelling way that puts across your point of view and adds value to a piece of communication, is incredibly difficult. So to be equipped with the right tools to help people be more succinct and impactful is hugely important in today's world. This book goes a long way in contributing towards that. * Richard Lawrence, Founder, Innovatr, South Africa *
As a build from Fiona's previous books, this one deep dives into subjects that are highly relevant when we consider the impact of our written communication today and for the future. I love the references to 'power words' which bring our messaging to life, along with the reminder of 'staying authentic', 'build your own brand' and 'show your inner marketer!' There is something for everyone in this book, from early to experienced career, and it's all incredibly relevant within a global organisation. * Julie Brookfield, Head of People, GBG PLC, UK *

About Fiona Talbot

Fiona Talbot is an internationally acclaimed business writing author. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management. She is also the author of Improve Your Global Business English, Make an Impact with Your Written English, and Executive Writing Skills for Managers, all published by Kogan Page. Fiona Talbot is based in Chester, UK.

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Business writing today;
    • Chapter - 02: Why are you writing?;
    • Chapter - 03: It's crucial to connect at every stage of your career;
    • Chapter - 04: Quality matters;
    • Chapter - 05: Telling your story through social media;
    • Chapter - 06: Standard or variant English - and changing punctuation and grammar;
    • Chapter - 07: Writing globally ? Or in multinational teams?;
    • Chapter - 08: Email and instant messaging;
    • Chapter - 09: Practical conventions and common confusions;
    • Chapter - 10: Look to the future;
    • Chapter - 11: Conclusion what will you do differently - and better?;

Additional information

NGR9781398609952
9781398609952
1398609951
How to Write Effective Business English: Your Guide to Excellent Professional Communication by Fiona Talbot
New
Paperback
Kogan Page Ltd
2023-05-03
200
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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