Given the global Covid-19 crisis, the importance of digital for travel has grown massively. Gamification adds value to digital interactions by creating more interesting and compelling digital experiences. By presenting the state of the art in both the theory and practice of gamification, this text makes a valuable contribution for anyone wanting to compete in our new and increasingly virtual travel marketplace.
* Peter O'Connor, University of South Australia, Australia *
Rich in theory and filled with practical cases from around the globe, this book convincingly shows how central gamification and gaming are to experience creation and persuasion in the hedonic context of tourism and hospitality. The many illustrations make it an especially engaging read! * Ulrike Gretzel, University of Southern California, USA *
In hard times we must not forget the importance of having fun and enjoying life. Thus, gamification as a playful approach to interacting with systems is not only an emerging field in IT and tourism, but also a reminder not to forget the sunny side of life. I enjoyed reading this excellent collection of papers, by both well established and new researchers. * Hannes Werthner, Vienna University of Technology, Austria *
Given the growing demand for co-created novel and memorable experience, and the capabilities of digitalization to support it, the book Gamification for Tourism is a valuable source of theoretical and empirical knowledge for tourist academicians and practitioners, who search for innovative ways to design advanced tourist experience.
-- Katerina Volchek, Deggendorf Institute of Technology, Germany * Information Technology & Tourism, January 2022 *
The volume delivers a wealth of case studies from all over the world, including original applications and games, participation through third-party apps (e.g.,Pokemon Go), and adaptations of existing technologies (e.g., geocaching) [...]Highly recommended.
-- L. deLaubell, SUNY Cortland, USA * CHOICE connect, Vol. 60 No. 1 *
