Persuasive Communication by Erwin P. Bettinghaus
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
Persuasive Communication
Summary
This analysis of the major theories of persuasion includes many examples from advertising, the legal profession and social sciences research.
Persuasive Communication Summary
Table of Contents
Part I: Fundamental Theories of Attitude Change. Persuasion and Communication. Developing Attitudes and Beliefs. Message Learning Theory and Theories of Self-Persuasion. Attribution Theory and Theories of Belief Change. Part II: Components of Persuasion. Source Characteristics. Successful Persuasion: Predicting Individual Response. Successful Persuasion: Predicting Group Responses. Structuring Messages and Appeals. Nonverbal Communication and Speaker Credibility. Part III: Contexts for Persuasion. Persuasion in Interpersonal Relationships. Persuasion in Conflict Management. Persuasion in the Formal Organization. Campaigning for Change. Persuasion and Planned Social Change.
Additional information
GOR010173331
9780030553523
0030553520
Persuasive Communication by Erwin P. Bettinghaus
Used - Well Read
Paperback
Cengage Learning, Inc
1994-01-02
432
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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