boo hoo is the story of how an international model and a former poetry critic from Sweden dreamt up the most ambitious and glamorous internet start-up yet attempted; how they convinced the world's biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all this money in just over a year. The rise and fall of boo.com is an insider's look at the 18 months of euphoria that ushered in the dot.com era. boo hoo is an upfront and self-critical account of what went wrong, and right, at boo.com. It is a pacy business thriller that addresses the ethos of internet greed in the way that the bestselling Barbarians at the Gate portrayed business greed in the 1980s. By telling their story, the founders of boo will finally answer the many questions asked by the media, other internet firms, investment banks and everyone else who remains fascinated by the company.