Here is a book that will help public, school, and academic librarians take advantage of Web 2.0 technologies. Using an easy-to-understand writing style, author Ellyssa Kroski provides librarians and information professionals with a detailed look at the latest and hottest technologies. She provides innovative, real-world examples of libraries which are using these technologies to enhance their online presence, showcase services and increase patronage - as well as helpful, illustrative screenshots. Whether to create a book review blog, social bookmark collection, subject specific RSS feed, or a specialized search engine, librarians will find this guide invaluable for promoting their services in a digital age and attracting even the most tech-savvy of patrons.