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Marketing Identities Through Language E. Martin

Marketing Identities Through Language By E. Martin

Marketing Identities Through Language by E. Martin

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Summary

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Marketing Identities Through Language Summary

Marketing Identities Through Language: English and Global Imagery in French Advertising by E. Martin

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Marketing Identities Through Language Reviews

Marketing Identitites Through Language will prove useful and interesting reading for specialists and students with interests in multilingual media discoures, global Englishes, language policy and planning and many other areas of sociolinguistics and applied linguistics.' - Helen Kelly-Holmes, Multilingua, Journal of Cross-Cultural and Interlanguage Communication

About E. Martin

ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.

Table of Contents

List of Illustrations Preface Acknowledgements Introduction Linguistic Analyses of Advertising The Global Consumer Seducing the French with Americana Adaptations for the French Market Language Mixing and Translation in French Advertising Copy French Resistance to English Conclusion Bibliography Web Resource Directory Index

Additional information

NLS9781349526000
9781349526000
1349526002
Marketing Identities Through Language: English and Global Imagery in French Advertising by E. Martin
E. Martin
New
Paperback
Palgrave Macmillan
2006-01-01
286
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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