Selective Exposure To Communication by Dolf Zillmann
First published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.
Selective Exposure To Communication
Selective Exposure To Communication
Selective Exposure To Communication Summary
Selective Exposure To Communication Reviews
...a healthy corrective to much of the current research on television....work reported in this volume is refreshing and stimulating. It reminds us that watching television is a behavior that we ought to be able to understand using our tools as behavioral scientists, just as we might attempt to understand any other sort of behavior.
-Contemporary Psychology
...a useful resource for scholars interested in psychological aspects of contact with mass media, theories of audience behavior, and the measurement of exposure.
-Journal of Communication
Additional information
NLS9780415515757
9780415515757
0415515750
Selective Exposure To Communication by Dolf Zillmann
New
Paperback
Taylor & Francis Ltd
2011-12-12
264
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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