This is a great book for all interested in a career in Fashion Buying - and covers all the basics involved. I will definitely use this text with my own students. -- Virginia Grose, Principal Lecturer * University of Westminster, London *
I really enjoyed Fashion Buying: it is really fantastic, so easy to read and understand. This is definitely a book students can work with and understand; I would definitely recommend any college or university to use this book as prescribed material. It will make my job as a lecturer so much easier - there is nothing out there that is as enjoyable to teach from! -- Lisa de Villiers, Lecturer in Fashion Management * North West School of Design, South Africa *
A comprehensive overview of fashion buying that offers both theory and practice that are essential to become a fashion buyer. -- Shuyu Lin, Senior Lecturer, BA in Journalism, MSc in Management with Marketing * Manchester Metropolitan University, UK *
This is worth a thousand mediocre books on theory with scant data or access to actual experience. The book is aimed at the student and to researchers and others who wish to learn how this field is structured. It succeeds completely in this endeavor. The format is practical and engaging. It utilizes case study, interview, exercise and discussion points well. These features, in addition to text that covers buying within the fashion industry from concept through consumer, makes the book interesting and interactive. I think it is a very good book. It really is impressive in its scope and detail. The book is impressive on many levels, and is particularly successful in two ways. It goes into a great depth, supplying guidance, instruction and elaboration on all the facets of the buyer's role within an institutional (firm and industry) and global market context. It also paints a larger picture for the reader of the retail industry and all the fields in which fashion buying is implicated: the economy, design, art, manufacturing, popular culture, with special attention given to the actual role of the buyer within this vast and complex framework. While capturing the structure of fashion buying and situating it as a commercial endeavor it does not lose sight of what attracts most people to a career in this field: the fact that it is and always will be at its core a glamorous and creative endeavor which relies as much on if not more on subjective factors of taste, inspiration, creativity and the networks one forms, than it does on skills, training, and analytics which track trends, consumer behavior and market demand. We have at once a detailed guide to the business of buying within the world of fashion retailing which links the practice of this profession to other divisions within the firm with which one closely interacts: design, merchandising, marketing, public relations, as well as to sectors in the global retail market: sourcing, manufacturing, technology, and indeed to the larger culture and society in which fashion trends are shaped. The fashion buyer is a key individual in the world of fashion around whom so many other facets depend. I think the book does an excellent job of educating the student about the world of fashion buying. -- Veronica Manlow, Assistant Professor, Finance and Business Management * CUNY, NYC (New York Institute of Technology) *
