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Business in Context Summary

Business in Context: An Introduction to Business and its Environment by David Needle (Lecturer in International Business in the Department of Management, King's College London)

Now in its seventh edition, Business in Context introduces students to all the aspects of modern business and its changing environment. This classic text has been fully updated and is essential reading for all introductory business courses, particularly business environment modules. The seventh edition combines the hallmark qualities of David Needle's style whilst new co-author Jane Burns brings over 20 years of industry experience.

About David Needle (Lecturer in International Business in the Department of Management, King's College London)

David Needle is Lecturer in International Business in the Department of Management, King's College London. He joined the Department Management as a Teaching Fellow in 2008. He was an undergraduate at the University of Liverpool and completed an MSc in Industrial Relations at the London School of Economics. He began his academic career teaching English to mining apprentices and training shop stewards. He has worked in the UK university sector for over 30 years. He joined Kings from the School of Business and Management at Queen Mary, where he spent four years. For several years he was a Head of Department in the Business School at the University of East London, in which capacity he managed and taught postgraduate courses in Singapore, Malaysia, China, Portugal and Germany. During his time with UEL he was seconded to for a period to Ford Motor Company. He teaches courses in international business, comparative management and the evolution of modern business. His consultancy work focuses on human relations issues and change management. Jane Burns is Principal Teaching Fellow at University College London, UK. She is a graduate of the UCL Institute of Education (IOE) and the University of Reading and has previously taught at Kingston University London, UK. Prior to entering academia, she had a long career in the IT industry.

Table of Contents

1. The Concept of Business in Context Part I: The Environmental Context 2. Globalization 3. The Environment and Business: The Economy and the State 4. The Environment and Business: Technology and Labour 5. Cultural and Institutional Frameworks Part II: Organisational and Strategic Contexts 6. Organizational Aspects of Business 7. Management and Leadership 8. Strategy 9. Business Ethics and Corporate Social Responsibility Part III: The Activities Context 10. Innovation 11. Operations 12. Marketing 13. Human Resource Management 14. Finance and Accounting

Additional information

GOR010142544
9781473758391
1473758394
Business in Context: An Introduction to Business and its Environment by David Needle (Lecturer in International Business in the Department of Management, King's College London)
Used - Very Good
Paperback
Cengage Learning EMEA
20190224
656
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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