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How They Started By David Lester

How They Started by David Lester

Condition - Very Good
5 in stock


Profiling 30 hugely successful global brands, this book explores how they came to have such international prominence. From Pizza Express to Dyson, these inspiring profiles uncover the remarkable stories behind well-known brands.

How They Started Summary

How They Started: How 30 Good Ideas Became Great Businesses by David Lester

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them.
This book is about 30 people like you. They all had an idea, and went on to start a business. From Innocent to Cobra to Dreams to Dyson, we reveal how some of the biggest household names businesses got of the ground, and those very first steps taken by their founders.
Answering questions such as:
  • What happened first?
  • How did they choose the name?
  • How much did it cost to set up?
  • Where did they find suppliers?
  • How did they get their first customers?
  • What problems did they run into?

How They Started Reviews

'I certainly wish we'd had this book when we were starting innocent' --Richard Reed, joint founder, innocent Drinks

'Although in business there is no substitute for making the leap and getting started, there is much to be learned from entrepreneurs who have been there and done it. Live the highs and lows for yourself, but read this book first!' --Lord Bilimoria, founder & Chief Executive of Cobra

About David Lester

David Lester started his first business aged 22 and sold it for millions before he was 30. He has since started several other successful businesses and invested in many more popular websites for starting a business.

Additional information

How They Started: How 30 Good Ideas Became Great Businesses by David Lester
Used - Very Good
Crimson Publishing
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - How They Started