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Franchising By Daphne Clifton

Franchising by Daphne Clifton

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Summary

Franchising is a popular option for many people who want to run their own businesses. It's a way of benefiting from the branding and reputation of an established enterprise and striking out on your own at the same time. Whether you want to take up a franchise or franchise your own business, this book is a must-read.

Franchising Summary

Franchising: Making Franchising Work for You without Breaking the Bank by Daphne Clifton

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Franchising is a popular option for many people who want to run their own businesses. It's a way of benefiting from the branding and reputation of an established enterprise and striking out on your own at the same time. This book helps you to build a successful franchise, covering issues such as: working out if franchising would suit you (and your business); understanding the pros and cons; keeping an eye on the costs; finding a potential franchise; understanding the importance of the franchise agreement; and knowing what to do if things go wrong.

About Daphne Clifton

Daphne Clifton is a business coach, speaker, and broadcaster. She is the author of Network with Confidence (A & C Black, 2007).

Additional information

NPB9780713675436
9780713675436
0713675438
Franchising: Making Franchising Work for You without Breaking the Bank by Daphne Clifton
New
Paperback
Bloomsbury Publishing PLC
2008-11-01
208
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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