'This book is timely. Many organizations worldwide are now mired in gloom and doom. Using morale as the center piece, Bowles and Cooper lay out, in an engaging, readable and practical way, the consequences, of high morale and how to measure, develop and maintain it. The material is current and the case examples are excellent. I would highly recommend it for managers, consultants and business school management professors.' - Ronald J Burke, Professor of Organizational Behavior, Schulich School of Business, York University, Toronto, Canada
'High employee morale facilitates superior performance in organizations. Therefore this relevant and readable book is highly recommended for all managers of people.' - Professor Greg Bamber, Director of Research, Department of Management, Monash University, Australia, and co-author of Up in the Air: How Airlines Can Improve Performance by Engaging their Employees, 2009
'Driving differential levels of employee morale is now seen by many as a prerequisite for organisational success. David and Cary skilfully examine the validity of the correlation and elegantly demonstrate how the subject has moved from the realms of 'touchy-feely HR stuff' to 'mission critical' for all organisational leaders. This is a must read for anyone facing the tricky task of sustaining high morale within their 21st century employee base.' - Paul Chesworth, HR Director, Vodafone Europe
'This book is a must-read for every current or future member of senior and mid management who wishes to focus on sustainable out-performance of his or her organisation rather than on quarterly results' - Dr. Horst Heidsieck, Former CEO and current Board member of several German, Swiss and Luxembourg-based industrial and technology companies