Competitive and Corporate Strategy by Cliff Bowman
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Competitive and Corporate Strategy
Summary
Aimed at both students of management and practising managers, this work focuses firstly on business level competitive strategy and then uses the ideas and insights gained at business level to explore corporate level strategy.
Competitive and Corporate Strategy Summary
Table of Contents
The customer matrix; the producer matrix; strategic pathways; the competitive environment; the future; strategy and structure; strategy and culture; managing strategic change; the nature of corporate strategy; selecting - the business portfolio; selecting - the scope of the corporation; resourcing - the self-sufficient approach; resourcing - joint development; controlling the corporation; international corporate strategy.
Additional information
GOR001273681
9780256214239
0256214239
Competitive and Corporate Strategy by Cliff Bowman
Used - Very Good
Paperback
McGraw-Hill Education - Europe
19960930
320
N/A
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